log in to Google AlertIn the “Create alert button” field enter a keyword (in this case the name of your brand)Expand the “Show options” menu and fill in the fields according to your needs.Enter the email on which you want to receive alerts and notifications from Google Alert

(if you log in from a Google account, the email will be entered automatically)Click on “Create Notice”.Google Alert will save you the manual search. It will send you an email with the assiduity you set in the drop-down menu of the “show options”.Appropriate Tools.

There are tools on the market specifically designed to monitor digital reputation, such as Talk Walker or Reputology.

The digital reputation of a company can also be extrapolated from tools that analyze the structure and SEO of a website (such as SemRush or SEO zoom) by analyzing the search volume of keywords related to the company, traffic, clicks to the site and other characteristics.

However, for the latter, it is necessary to have experience in Web Design and Web Marketing and to know how certain characteristics of a web presence can affect digital reputation.

In this case, it is advisable to contact a Web Agency whose team will include web creation and development professionals and online communication and promotion professionals able to analyze the data obtained and get an idea of ​​a company’s online reputation.

Learning objects that comply with the SCORM standard can communicate with any LMS platform, exchanging information that allows tracking the actions of students during the e-learning process: in this article we will explain what remote monitoring is, what kind of information you can acquire and why this feature is so important for digital education.

WHAT IS REMOTE MONITORING?EXCHANGE OF INFORMATION: WHAT AND HOWHOW TO USE THE COLLECTED DATATo start with the basics, let’s make it clear what we mean by “remote monitoring”. When it comes to e-learning, one of the main concerns of teachers is the idea of ​​losing control over their students, since digital training no longer requires physical presence

(except in the case of mixed training). Remote monitoring, however, allows trainers to stay in contact with learners throughout the entire process, remotely following their every interaction with the assigned teaching material.


What kind of data can be collected? Starting from version 1.2 / 2001 of the SCORM, the LMS allow to track the level of completion of the single learning object, the duration of each session, the number of accesses and attempts, progress within the course and some environmental information. such as the volume of the audio, the chosen language, the use or not of subtitles.

If there is also a test, the system records whether the student has passed it, with what score, in how many attempts and all the answers that have been given.This data exchange requires the student to be online but, in the case of advanced systems (such as our ESPY), the monitoring information can be collected within the player even in offline mode, and subsequently shared with the LMS. as soon as an Internet connection is re-established.

HOW TO USE THE COLLECTED DATAOnce this information has been collected within the LMS, teachers can easily access and use it for various purposes.EFFECTIVENESSThe first and most important is the improvement of the learning process: the LMS, in fact, can create automatic reports to provide an overview of the progress of the class.

This feature can be extremely useful for modifying the default learning path to make it more effective, for example by organizing one-on-one calls or webinars to clarify doubts on difficult topics or by designing supplementary lessons to help students achieve their final goals.

CERTIFICATIONAn additional benefit of remote monitoring is linked to the issuance of certifications. In traditional lectures the teachers have no control over the level of attention of the students: they do not have any tools to know if (and when) they are distracted or are not following the explanation.

On the contrary, with remote monitoring in e-learning, the teacher has access to direct information on these elements, in addition to test results and progress history. All of this can be used to build a “story” of a specific student’s educational process, useful for certifying the completion of predefined learning objectives.

By reading this article you have understood how important remote monitoring is and how this can give validation and greater weight to the learning process. This feature has allowed the spread of distance learning even in very demanding markets, especially through applications spread on mobile devices. Do you want to know more about “mobile learning”? Check out the next article!


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