What is digital transformation?


The phrase digital transformation accompanies us in virtually every area of ​​our lives. Is it a mobile phone that we turn into a smartphone, or a watch that has become a smartwatch, with dozens of applications in them, from an alarm clock, a calculator, calendars, e-mail, a personal trainer, banking, e-identity, to a camera that displaces a good old SLR camera, even the one with a digital matrix …

It is now also an important point in the development strategies of many companies. Digital work tools can not only break the traditional structural divisions existing in companies, but also improve efficiency and significantly contribute to the development of the organization.

Digital transformation is changes related to the application of digital technology to all aspects of human society.

The coronavirus epidemic has forced many companies to change their approach to business, and as a result – to accelerate the path to the digital future. The crisis caused by the epidemic is a reminder that changes in business are taking place continuously and that in order to deal with them better, it is definitely worth and must undergo a digital transformation.

Market research and consulting firm SMB Group defines digital transformation as how companies use digital technologies to create or modify existing business processes, practices, models, culture and customer experiences to meet changing business and market dynamics

Digital innovation has changed customer expectations.

Today, each of us, more and more often and more, whether we like it or not, uses the benefits (and – for some, probably and curses) of the digital world: e-exemptions, e-prescriptions, e-referrals, e-proof, e-law driving, e-transfers, etc.

  • These digital experiences that surround us increasingly shape our expectations, and allow companies that offer them to provide them in an ever better formula and quality.
  • For example: a service available 24 hours a day, 7 days a week, 365 days a year is becoming a standard in many areas, as well as 24/7 support lines or ubiquitous e-commerce services.
  • A dozen or so years ago, making a bank transfer was associated with the need to stand in line in front of the window and fill out a lot of forms.
  • Today? All you need is a smartphone with the bank’s application and the recipient’s mobile phone number to make the transfer to the recipient.


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