Digital transformation may be aimed at acquiring new customers, reducing costs by automating operations, it may also be aimed at defending the existing business against innovative business models of startups. Developing a digital strategy means answering a number of questions.
- How has customer behavior changed in the digital world?
- What is the purpose of my presence on social media?
- Are new competitors better able to identify and meet customer needs?
- What is the role of mobile devices in the purchasing process?
- What technological solutions will allow me to improve customer service?
Platforms and ecosystems
- How can I benefit from business models based on transaction platforms?
- Are global trading platforms a threat to my business?
- Should I join an existing ecosystem or create my own?
- How do I match my value proposition?
- Is the sharing economy a risk or an opportunity for my business?
- What are the new data sources relevant to my business?
- Do I collect and analyze data on my clients’ online behavior?
- Is digital data analytics fully integrated into my decision-making process?
- In which areas will data analysis be most beneficial?
- How to measure the impact of data science initiatives?
Innovation and new working methods
- How to introduce innovation methods based on rapid prototype tests?
- How to ensure a balance between the experiments and the planned innovation process?
- What benefits can Agile innovation bring?
- Should we appoint a Director of Digital Affairs? What should be the main tasks in this position?
- Should the management of the transformation program be centralized or should digital initiatives be scattered throughout the organization?
- How to develop a realistic shift schedule?
- What are digital competences in my organization?
- What are the new competences needed to implement the digital transformation?
- How to include digital competences in employee development plans?
- Have I communicated the shift plan to my employees?
Identify the competencies necessary to implement the strategy
The implementation of a digital strategy requires building new competences or developing the existing skills of employees. Each transformation program is different, the differences result from the goals of transformation, the adopted strategy or the assumed pace of change. Before commencing changes, identify which competencies are essential to keep employees engaged and fully supporting the goals of the strategy. In addition to technical competences related to the new technology, it is necessary to develop soft skills such as communication within the team or the ability to quickly and flexibly respond to customer requirements.