The Digital Agenda


Research in this area aims to critically assess the adequacy of the digital innovation offering system geared towards Italian PAs to give indications on how to effectively set up public procurement processes so that they accelerate and do not slow down the implementation of the Digital Agenda.

A mapping of the Regional Aggregating Entities (SARs) is envisaged, to analyze the level of maturity reached in terms of managed expenditure, support for the territory, sector specialization and capacity for innovation.

In continuity with the previous edition, the Research will focus on the analysis of Consip tenders for , public tenders for digital solutions and the implementation of the implementing measures of the Code of public contracts. The use of innovative procurement tools and the interaction scenarios between supply and demand for digital solutions in the PA will also be explored.

URL tracking is the process of adding unique identifiers to your URLs. A URL Tracker can help you measure the impact of your digital marketing campaigns on leads, sales, and overall business growth.

You can use the analytics collected to determine which campaigns are performing well, the types of content people respond to the most, and whether you are getting ROI from your social content. This can be an incredibly useful tool for marketers in both large and small businesses.

Here, we will discuss what a tracking URL is and how it works. We will also share a step-by-step guide to help you create your own tracking URLs and collect valuable analytics to boost the performance of your campaigns.* Do you want to increase the ranking of your site on Google? We share 10 keys to improving SEO rankings in our FREE ebook! Download it here.

Tracking URL What it is and how it works

What is a tracking URL?A tracking URL (Uniform Resource Locator) is a standard link that has parameters associated with it for tracking and analysis purposes. These parameters allow you to properly analyze URL traffic so that the content can be adjusted in order to encourage engagement and increase visits and conversions.

Basically, a URL tracker is a marketing tool that can help you track the impact of your campaigns by analyzing the performance of certain links. By adding a unique identifier to a website or landing page URL, you can measure important data via platforms like Google Analytics.

This can include page views per visit, impressions, average time on site, conversions, clicks, click-through rates,% of new visitors, and bounce rate. These statistics can help you understand how your content is being received by your audience so that you can optimize it accordingly.

How does a tracking URL work?

A tracking URL is created by adding certain unique parameters and attaching a digital tracking code to a destination URL that tracks user activity.Activities that can be monitored include:

When a URL is tracked, before a site visitor reaches the landing page they want to access, they are temporarily redirected so that data such as where the user is coming from or where they are can be collected. This allows data to be collected and analyzed.

A URL tracker can be shared via any online platform, including advertisements, social media posts, email marketing campaigns, blog posts, and newsletters.Types of URL trackingLet’s take a look at some of the more common types of URL trackers, which can help you track the performance of your website or landing page links.


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