The type of company and business: companies with markets (local, national or international), targets (companies or consumers) and different sizes and types of communities require different management, both from the point of view of strategy and content production (eg . multilingual) and monitoring (eg number of interactions and conversations generated).
Objectives: we mention them last, but they are and remain the first factor capable of influencing the price of a management. The number of people reached and interactions, but above all the “relevance” that you want to acquire within your (potential) pool of users determine the resources to be dedicated to management.
Our advice is to rely on an agency and activate a social management service only to develop projects that can be truly relevant and bring concrete and measurable results according to the objectives set, communication or markerting.Edited by Gilles Portier, Senior consultant APM DynatraceHow do you recognize a monitoring tool from the 2000s?Too many agents kill the agent!
Do you run separate agents for Java, .NET, PHP, Node.js, server, user experience? What a nightmare! It is simply impossible to manage such a multitude of agents in today’s complex environments. If you only need weeks to map your application just to figure out how to monitor it, you are probably using an outdated second generation monitoring solution.
Millions of data, but zero answers
All monitoring tools generate tons of data, but it’s what each one gets from that data that makes the difference. A second generation solution provides a lot of graphs and indicators, all more sophisticated than the others.
But then they must be analyzed. It worked when environments were simple enough for people to understand, but that’s no longer the case today. In the third generation era, you need data and answers… and as quickly as possible!
A multifunctional (and very adhesive!)
With the second generation APM tools, it’s all about the application… and it’s a good start! The problem is that your application’s performance doesn’t just depend on the quality of its code. Over time, it has probably been necessary to add many additional monitoring tools for servers, network, log files, user experience, and so on.
Over time, second-generation solution providers rushed to develop new modules to complete the puzzle. But the approach remains piecemeal, not holistic. Result? Additional costs of software, maintenance, human resources and training. And still no answer.
The reign of the “D” systemWith s, everything is manual. Implementation and updates, identification and identification of problems, their impact on the business and related cause.
This is the realm of the “D” system (or for the younger ones, DIY, Do ItYourself), and it was manageable as long as the application environments were simple. But why do you think most companies only monitor 5-10% of their most critical applications? Because it’s a real puzzle!