Provides various tools to monitor


The Tag Manager account allows you to administer tags for one or more websites or mobile apps. While you can set up multiple Tag Manager accounts from a single Google account, you typically only need one Tag Manager account per company or organization.

Google Tag Manager configurationTo manage tags using Tag Manager:Go to page to create an account (or to log into an existing account)
Create a container for your site in the accountAdd the container snippet to your site
Migrate any hard-coded tags (such as AdWords or DoubleClick tags) from your site’s source code to Tag Manager.

Google Data StudioIf you use Google Analytics you will have happened to make a report for a customer to show him the results. Google  and analyze data. Google Analytics is undoubtedly one of those tools that you just can’t do without.

Being able to reprocess the data that this tool makes available is not always a simple undertaking, however, and until recently you had to do everything manually to bring something decent.

For this reason, Google has created Google Data Studio, thus making it easier to create reports and dashboards, taking data directly from different data entries (obviously including Google Analytics and Google AdWords). The reports built with this tool are also easily shareable just like you do on Google Drive.

How Google Data Studio worksTo view a Data Studio report, just use a web browser. A Google account is not required to view the reports.If you want to create reports and data sources, you need to:

be signed in to a Google accountbe in one of the supported countriesbe able to use Google DriveThe basic workflow in Data Studio is as follows:Connect to data by defining a data sourceVisualize your data by adding graphics and controls that use that data source to a report

Share the relationship with other peopleLet’s see How Data Studio connects to data: Data sources use pipelines to secure datasets called connectors. When Data Studio first connects to a certain type of dataset, such as Google Analytics or AdWords, you are asked to authorize that connection.

You can remove the authorization at any time. At this point, you connect to a certain type of dataset, for example, for Google Analytics, you can connect to only one account, one property and one view; for AdWords, you can connect to a manager or standard account.

Once the details are specified, Data Studio creates a connection between the dataset and the data source. The new data source has the same schema (structure) as the data set, but the data in question remains in the original system. Data Studio doesn’t import the data. A data source is a live connection to your data, therefore, reports are updated periodically to show the latest data available.


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