MAIN CRITICSHere are some of the concerns raised by the Chatcontrol regulation.
Poor effectiveness against child pornographyOnce the controls have been implemented on the most popular platforms, the child pornography network will simply move to clandestine platforms that are excluded from the controls.
Violation of the privacy of individuals by other individuals
The providers of the messaging platforms are private individuals, who will have access to very intimate information of users, with great risks for the freedom and self-determination of the latter.
Although monitoring is limited to the search for child pornography content, there is nothing to guarantee that providers will use the information collected for secondary purposes that are difficult to detect and sanction.
However, it is worth noting that the Chatcontrol regulation does not affect what is indicated by the GDPR. For example, users will need to be informed about the monitoring and processing of their personal data.Use of algorithms
Few human supervisors will take the responsibility of stopping a report if the algorithm detects controversial content. The risk is that many citizens will be subjected to criminal proceedings even in the case of lawful content.Bias and errors of evaluation
Artificial intelligence systems are characterized by errors that influence their decisions. But subsequent human control could also be subject to prejudice as well.
Transmission to third parties
The reports generated by the algorithms could be transmitted to third countries in which the guarantees provided by the European legislation on the processing of personal data do not apply.Uncertain security
Backdoors created to allow monitoring could be used by intelligence services and hackers.
Getting citizens used to accepting controlThe Chatcontrol regulation is a temporary rule, which will remain in effect for 3 years.
There are those who believe that this time window serves to accustom people to the novelty of massive monitoring so that it is then easier to make it definitive. Added to this is the choice of the objective, namely the fight against child pornography, a sensitive issue that makes it easier for citizens to accept limitations in order to resolve a terrible phenomenon like this,
regardless of the actual effectiveness of the proposed measures.And then, once you are the fight against child pornography, why not accept it also to counter terrorism, guarantee health security or face any other threat?
For those involved in marketing, the web is a gold mine. You can find out who clicked on your site, why he did it and how much time he spent on our pages. You can measure the effects of a digital campaign, and identify what worked and what didn’t with remarkable precision.
We talked (here too) about how important it is for a company to be, in addition to being client-focused (attentive to customer needs), also data-driven (driven by data).
Now, with this in mind, let’s analyze some aspects of data collection and analysis in order to improve our marketing strategies.
Working with data
With traditional media, data on campaign performance and yield was in great demand, but very scarce. You could roughly understand the consumers’ response to our messages, but it was difficult to know exactly what was going on and why.
In the digital age, data is everywhere. Every single activity of the user is recorded, and this produces an enormous amount of data, useful for understanding what happens, and knowing when, where, how and why the user takes an action rather than another.
So for digital marketers it is easier to make decisions, because data-driven information provides a solid and objective foundation, and therefore better results.Even if you are not a magician with numbers, the reports today are easily interpretable and understandable. It is enough to know the general principles and have the correct tools.