The more time passes, the harder it becomesOn the internet it is possible to talk about everything and everyone, at any time of the day. Furthermore, information travels very quickly and for this reason one must always be particularly careful.
Therefore, the more time passes, the more you need to monitor your reputation more consistently, avoiding mistakes.Web reputation: the mistakes you absolutely must not commit
As we have seen, a minimal mistake or inattention can be enough and your online reputation could be compromised forever. For this reason, it is essential to know what are the mistakes not to make and above all, how to avoid them.
1) Not having an account on social networksIt is impossible not to have an account on the main social networks. It does not matter if you will use it every day or only occasionally, the presence on social networks is of fundamental importance. If you haven’t done so yet, immediately create an account with your company or brand name.
2) Check the brand name onlyOne of the most common mistakes made when monitoring your company on the web is to search only for the name of the company. The search cannot be limited to this and must include all keywords.
3) Spend little time doing researchThe monitoring activity must first and foremost be qualitative it is true, but quantity also has its importance. That’s why, to be able to effectively monitor conversations and reviews related to your brand, you need to spend a lot of time researching.
4) Listen passivelyThe monitoring process must be an active process, and for this reason one cannot just listen. Listening is undoubtedly a good basis, but the information that can be learned must be put into practice, interacting with potential customers.
Online reputation and SEO activity: which link?
One of the most common questions when it comes to digital reputation is this: but is there a link between SEO and online reputation? The answer to this question is undoubtedly YES.
In fact, an optimized site is obviously more likely to enjoy a positive reputation than a non-optimized site.
There are so many reasons behind this connection. In fact, an optimized website is a well structured website, containing the right keywords and for this reason it can be found much more easily. As a result, it will be easier for you to receive comments and reviews, all of which can affect your online reputation. Therefore, to increase your reputation, it is important to take care of the SEO aspect.
How to improve your online reputation?
Here are the main tips to maximize your online reputation:Constant monitoring. As already seen, it is at any time and have all the comments and opinions that users write about your brand under control. By doing so, in case of negative opinions, you can intervene in a timely manner, avoiding worse problems.
Choose how to intervene. Monitoring and controls can be programmed, and carried out automatically or manually. This is why it is important to define the intervention methods, to make the most of the process.
Enhance your strengths. Each brand and each company have their strengths and weaknesses. The trick is to strengthen the strengths as much as possible, while hiding those of weakness instead. By doing so you will be able to get visibility and word of mouth related to your brand will certainly be positive.
Your online reputation, as seen so far, can be monitored and managed independently, through strategies or tools (both free and paid).However, in this regard, there are also specialized companies that can be relied upon.