Digital transformation – where to start?


Compared to the European Union, Poland is one of the fastest digitizing economies. Nevertheless, in terms of the use of ICT in all sectors of the economy, the domestic market still lags far behind European leaders. However, digital transformation seems inevitable. IDC forecasts published in 2018 as part of the IDC Future Scape show that by 2020 60% of enterprises will implement new IT solutions as part of a comprehensive digital strategy. On the other hand, the Gartner’s Market Databook – 4Q18 report states that companies’ expenses on systems supporting digital transformation in 2019 may amount to as much as USD 431 billion.

In the article you will learn:

  • What is digital transformation and what areas of business activity it applies to.
  • Where to start digital transformation.
  • What is the attitude of companies to digital transformation.
  • What is digital transformation and what is not?

Digital transformation is one of the main trends characterizing the changes taking place in modern enterprises. It involves the introduction and effective use of solutions based on digital technologies, thanks to which enterprises change their business models, introduce innovative products or services, and implement new methods of customer service. Digital transformation (hereinafter DX) is a comprehensive and integrated process. As a result, the transformation causes the effects observed on various levels of the organization’s operation: in the ways employees work, the functioning of processes, and finally in the methods of collecting, analyzing and using data.

However, digital transformation should not be confused with the digitization of information, which is only one of the first steps on the road to full business transformation. Digitization only means the use of digital technologies to support processes in the company, e.g. in the area of ​​sales, marketing or production. In the case of DX, on the other hand, the emphasis is on processes being carried out in an integrated manner, and business decisions made on the basis of the latest data from various sources.
Benefits of digital transformation

The directions and dynamics of the development of digital transformation largely depend on new technological solutions appearing on the market at an extremely fast pace. The IT industry is currently talking about the so-called the second wave of digital transformation, which is characterized by the increasing use of robotics and systems based on artificial intelligence, or the desire to automate processes that were previously operated manually. As part of the second wave, solutions such as converged infrastructure, BI systems capable of analyzing large amounts of data in real time (Big Data) or solutions based on the Internet of Things technology also appeared on the market.

DX provides businesses with many benefits. The implementation of new business models supported by digital technologies allows for optimization of the company’s operating costs. The efficiency of processes is also increasing, incl. in the area of ​​customer service, production planning and supply chain management. New solutions introduced as part of the DX strategy also allow for better integration of business processes, including by aggregating data from various sources. This, in turn, positively influences the increase in the accuracy of predictive analyzes, enabling faster satisfaction of the needs reported by the market.


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