Digital transformation. 15 managers on trends in 2021


Will the labor market shrink significantly in 5, 10, 15 years due to digitization, robotization, digitization? Is it worth introducing a basic income for those who will never find themselves in the new world? For such, among others’s questions were answered by 15 managers representing various industries. What do Jowita Michalska, president of the Digital University foundation, dr Karol Raźniewski, associate partner at People Advisory Services EY Polska, Andrzej Korkus, president of EWL, Piotr Wielgomas, president of Bigram or Katarzyna Cymerman, director of HR at the Polish Microsoft division think about the digital future, think about it?

Katarzyna Cymerman, HR director in the Polish branch of Microsoft

For several years, we have been observing a systematic increase in the pace and scale of changes that new technologies bring to everyday work. Digital transformation positively influences the models of functioning of companies, but in no case entitles us to treat employee issues as a separate topic, unrelated to technological progress or even an obstacle to it.

It is a mistake to believe that technologies and people are in conflict with each other and to perceive automation as something that is ultimately intended to replace humans. Employers face the challenge of demolishing this view and showing that it is possible to preserve the human face in a world ruled by technology. The pandemic made people realize that digitization, robotization and digitization can increase labor productivity and provide invaluable support, but are not able to fully replace humans. It won’t happen in five, ten, or even fifteen years. The health crisis has made us appreciate the collaboration of people and technology more – together they are much more powerful than separately.

  • According to Harvard Business Review, conducted in 2018, 78 percent of senior executives identified the development of a modern workplace based on mobile technologies as a key challenge for their company’s growth strategy.
  • Leading employers are aware that the current crisis is not a threat to people on the labor market.
  • What’s more, it has become a unique opportunity to overcome the desire to treat people and technology equally, and in return build relationships that will guide our activities and will be the basis for achieving growth.
  • In order to use technologies effectively, we must embed them in a strong digital culture.


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