Digital Business Transformation


Information technology changes the world every day. We only notice many of these changes when we look back a few years. It is hard to believe today that a few years ago there were no electric scooters, bicycles or cars for rent by the hour in the cities. We cannot imagine life without traveling, and travel without portals intermediating in the sale of accommodation. Who remembers today that booking a hotel room not so long ago required the use of telephone, fax or prepayment! And social media, and search engines, comparison engines? The list of inventions from the IT industry could be continued. To paraphrase Churchill’s words, never before has so little (IT technology) changed so much for so many.

The digital transformation of business has gained momentum in recent years. There are more changes, they are faster and deeper. As our expert Norbert Busch says, digital transformation will change our personal and professional lives, the organizations in which we work and the societies in which we live. Technologies that are to play a key role in digital transformation are artificial intelligence, the Internet of Things and blockchain, all combined with the development of automation, the increasing autonomy of the technology surrounding us and making it available in the form of services. What enables the dissemination of these technologies is universal access to networks and computing resources in the form of the so-called cloud computing. How will these three riders of the digital apocalypse change the world and transform businesses?

Artificial intelligence is to change every aspect of the business – interaction with customers through its in-depth personalization, new services and products filled with AI solutions, and how companies operate at the operational level.

  • IoT will make us even more surrounded by devices collecting data.
  • Data about us, about our environment, about our behavior.
  • The world of things will be transformed into a data world.

Typical opportunities for digital business transformation thanks to IoT include tracking the use of purchased products, insight into customer preferences and behavior, constant access to health information, and thus the possibility of constant diagnostics, remote maintenance of equipment or inventory planning (e.g. based on information about the fact that refrigerators at customers are full).


Please enter your comment!
Please enter your name here