Pitfalls:Unsuitable influencer; it may happen that a subject is very attentive to the relationship with his audience but from the moment you start your campaign you become too “salesman” and little “communicator”
(the real potential of the influencer is storytelling)Engagement rate; those with many followers are not always the best choice, indeed recently it is micro-influencers who have made the fortune of companies, this is because they have the ability to interact more with their community and allow companies a greater return in terms of image and branding
Inauthentic partnerships and content; the public understands which collaborations work, if the influencer tends to range everywhere it is unlikely to be credible, better a specialist who has never changed the subject or made collaborations not related to his field (it is a matter of consistency)
Infringement of the law; sponsored content must always be reported, among the recommended actions is to insert a simple hashtag such as #Ad or #sponsoredPurchase of followers; as already mentioned before, it is better to focus on the relationship between influencers and followers rather than on the number of followers, this is because they could also be bought and fake
It is clear that this new way of marketing has brought many innovations and as many uncertainties in the minds of marketers, in order not to run into avoidable mistakes it is important to remember the 3 main players in influencer marketing: brand value, the growth of your brand; the influencer, the one who will help you, through his channel, to get closer to the third and last actor; followers, those who actually generate profits.
NATIONAL DIGITAL SCHOOL PLAN (PNSD)
Law 107 reaffirms the centrality of the dematerialization and digitization process of the Italian School, which has already been started a few years ago and which sets the year 2020 as the date for reaching its goal.
The PNSD sets precise directions for literacy for people and for the implementation of digital equipment.
In particular, the actions aimed at:A) STUDENTS: Activities aimed at B) TEACHERS AND ATA STAFF: Training for didactic innovation and for the development of digital cultureC) ORGANIZATION: Organizational and technological tools to promote governance, transparency, data sharing, information exchange Educational and laboratory tools to improve training and innovation
The tasks of the digital animators, after appropriate training, will be to follow the three-year digitization process of the home school, or activities and workshops on new technologies – They will work for the dissemination of a digital culture shared between teachers and students, with the aim is to stimulate students’ participation and creativity above all.
The note of the Miur on Digital Animators
The team for digital innovation, therefore made up of 3 teachers, has the function of supporting and accompanying didactic innovation in educational institutions and the activity of the digital animator.
BOTH THE DIGITAL ENTERTAINER AND THE INNOVATION TEAM WILL BE TRAINED ON SPECIFIC TOPICSPTOF AND PNSD.
It is expected, in fact, that starting from the next school year 2015/2016, school institutions will be required to promote within the three-year plans of the educational offer (POF), i.e. within the plan of cultural identity and curricular planning and extracurricular of the school, actions coherent with the aims and instruments foreseen in the National Plan for the digital school.
The new regulations set the task of developing students’ digital skills and making digital technology a teaching tool for building skills in general for the Ministry of Education. The national plan must also be in synergy with the European and regional programming and consistent with the national strategic project for ultra-broadband.