Manual tagging for backend systems

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Automatic labeling

If you’ve used Google Analytics for URL tracking, the easiest way to manage this is to enable auto-tagging. Auto-tagging attaches a “Google Click Identifier” (GCLID) parameter to your URL so you can identify which ad was clicked on each visit to your site.

This basically means that all of your Google Ads campaigns are automatically tracked, so you don’t need to manually configure each URL. However, you will still need to tag links for paid non-Google Ads ads.

The other downside is that auto-tagging is not compatible with all URLs and some parameters cannot be configured. However, it’s a great place to start if you’re new to URL tracking tools.Manual tagging for Google Analytics

The next step in the world of URL tracking tools is manual tagging for Google Analytics, which overrides the automatic tagging feature we just discussed.This happens when you use the Google Analytics URL Generator to generate tags for your links. The tool allows you to easily add campaign parameters to URLs so that you can measure campaigns in Google Analytics.

Manual tagging can provide data for the following dimensions: Campaign Source, Medium, Content, Keyword. The campaign source will typically be the search engine (Google, Bing, etc.) and the campaign medium defines the type of advertising (PPC, email, etc.). Additional parameters can be used to further identify your ads.

The third commonly used type of URL monitoring tool is manual tagging for backend systems. This type of URL tracking relies on ValueTrack parameters to record certain details about a URL by replacing the dynamic parameters with a value based on the details of the ad when it was clicked.

For example, the {matchtype} parameter indicates the match type of the keyword that triggered your ad. When viewing your data, instead of seeing {matchtype}, ValueTrack records the value “b” for broad match, “p” for phrase match or “e” for exact match. You can then view the data via Google Analytics or any other site analysis software.

How to create tracking URLsThe easiest way to create a URL tracker is to use a URL generator.Google Analytics Campaign URL Builder can be used to generate website URLs (third party software such as ClickMagick or Bitly can also be used)

Google Play URL Builder is used to generate URLs for apps on the Google Play Store
The iOS Campaign Tracking URL Generator is used to generate URLs for apps on the Apple App StoreNow let’s take a look at how the Google Analytics Campaign URL Generator can be used to generate a tracking URL.

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