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Safeguard Your Online Reputation: Create a Crisis Plan!In Brand Reputation Management the saying “prevention is better than cure” applies: it is therefore advisable to create a crisis plan, which includes a clear scheme with precise actions to be implemented in the event that a threat to online reputation occurs.

Sometimes, these threats to good online business reputation come from within, that is, from their work team. The best way to make sure that all employees are in line with the identity and values ​​of the company is to create an internal

Social Media Policy, in which to explain in detail the behaviors that collaborators must have towards the outside, in specifically on social networks, so as not to damage the company’s image.Take care of your customers, to keep their opinion of your Brand high

Customer care at the time of the explosion of the internet and social networks has evolved into a continuous customer support service which, through the web and dedicated social channels, must provide quick, clear and comprehensive answers to customers who are always connected.

This is an aspect of crucial importance for a good online reputation since responding in a timely and adequate manner to the doubts, requests and criticisms of users helps to provide an always positive image of one’s business.Create an ad hoc Web Strategy to promote your Brand

Creating an effective Web Strategy, with properly planned actions and ad hoc content created, allows users to maintain high trust in their brand. In this sense, it is important to choose the right channels to be present with your own personal storytelling, in addition to the keywords and topics on which to focus in order to stand out positively compared to competitors.

The news is being discussed that the realization of the National Strategic Pole, a legal entity controlled by the State that will have national data centers on which to convey all the infrastructures for the strategic services of the central

PAs, will be entrusted through a public tender to a consortium and that between competitors there should always be one of the giants of the web. This raises the problem of dataAndrea Tiveronindependent researcher, director of the company e-MethodsPA data

HomeExperts and AnalystsNational Strategic Pole, data monitoring in the Digital PAJune 15, 2021 Experts and AnalystsThe creation of the National Strategic Pole, a legal entity controlled by the

State that will have a small number of national data centers at its disposal, on which to convey all the infrastructures that today manage the strategic services of the central PAs, guaranteeing the functioning of the country’s crucial services through standards of safety, quality and efficiency

, will be entrusted through a public tender to a consortium and that among all competitors there is always the presence of one of the giants of the web (Microsoft, Google and Amazon). The news is arousing many perplexities on the part of many.

The objections are mostly related to the fact that since these companies are all American, it will be natural to come across the so-called Cloud Act, the American law that provides, at the request of the court,  for the judicial authority to have free access to all data in the possession of American cloud providers, even when such data is resident in data centers located outside the United States.

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